This January, Green Owl Toys was delighted to announce the launch of 5 new Gruffalo wooden toys. Exclusively designed and hand crafted by Bajo, the range includes a Push-Along, Play Theatre, Gruffalo and Mouse figurines, Alphabet Blocks and Puzzle Blocks. They were shown for the first time at the Top Drawer Spring Fair.
The toys were selected to show their first prototypes at the show. Their release to shops will be in a few months time.
Daryl Shute, Brand Director, Magic Light Pictures says: ‘”It is fantastic to begin the landmark 15th anniversary year of the Gruffalo, with a partnership with Bajo to take the Gruffalo brand into luxury wooden toys. We have always seen the wooden toy market as a natural addition to the licensing programme and we have the ideal partner in Bajo, who design and hand-craft with passion and care. Green owl toys is the perfect fit ad distributor, supplying some of the UK’s most prestigious retailers and only source high quality, educational and unique toys”